Mitsubishi Ichigokan Museum, Tokyo
The Mitsubishi Ichigokan Museum, Tokyo gives the impression of being a museum that puts real effort into attracting visitors.
On top of evening hours, after-5 discounts for women, tickets for future exhibitions and reasonably priced passes, they roll out various initiatives with every exhibition.
During the Chaumet Exhibition, too, they offered free admission to students and children who came dressed in princess costumes on “Princess Day,” and toward the second half of the exhibition run they staged many merchandise giveaways — the kinds of initiatives that keep you interested.
Among them, the most interesting was the giveaway of a tote bag adorned with an adorable illustration by designer Daichi Miura. It was announced on the official website and social media three days before the event.
【ショーメ展】いよいよあと10日で閉幕となります。最終日の9/17（月・祝）までは休館日なし、平日は21時まで開館します。更に9/10（月）、11（火）の19時以降にご来館のお客様にはショーメ展オリジナルグッズ（非売品）をプレゼント！詳しくはhttps://t.co/mTAm3iIbqv pic.twitter.com/MN9WNqCqBy
— 三菱一号館美術館 (@ichigokan_PR) 2018年9月7日
Chaumet: A World of Jewelry Art Transcending Time and Space
The “Chaumet Exhibition,” which has captivated many women — especially office workers — announced an appealing initiative in the second half of the exhibition period.
[Chaumet Exhibition Finally Closing] Original Merchandise Giveaway!
The currently running “Chaumet: A World of Jewelry Art Transcending Time and Space” exhibition is finally about to close in just 10 days. Through the final day, September 17 (Mon, holiday), there will be no closed days, and weekdays will be open until 21:00. In addition, visitors who come after 19:00 on September 10 (Mon) and 11 (Tue) will receive a Chaumet Exhibition original goods (not for sale) item designed by popular designer Daichi Miura![Gift Contents]
♦ September 10 (Mon) after 19:00: A Chaumet Exhibition original tote bag to the first 100 visitors.
♦ September 11 (Tue) after 19:00: A Chaumet Exhibition original coloring page to the first 200 visitors.
*However, this is limited to customers who purchase a same-day ticket.
*Please inquire at the ticket window if you would like one.
Pushed on by this initiative, I made up my mind to plunge into the crowd of female visitors and head to the museum.
Thanks to that I was able to see a truly wonderful exhibition — please refer to the impression report below.
Ten Minutes Before 19:00
As a “same-day ticket buyer after 19:00,” I slipped into the Mitsubishi Ichigokan Museum, Tokyo ticket booth at 18:50, ten minutes before. There was a line unlike any I had ever seen, which took me by surprise. Almost everyone in line was female, but I could also spot the occasional male participant who seemed to be an art lover. That was a bit reassuring (I am male).
Roughly counting, I was around 40th to 50th in line. Since it was first-come, first-served for 100 people, I felt safe for now.
The clientele seemed to consist mostly of women going alone. I waited about 15 minutes and safely got mine.
A high-quality tote bag made of solid, heavyweight fabric.
I heard it ran out in the blink of an eye. Truly a popular initiative.
I hope they continue offering these enjoyable initiatives that draw more visitors.
Overview
Chaumet: A World of Jewelry Art Transcending Time and Space — the Esprit that Began in Paris in 1780
Dates: June 28 – September 17, 2018
Closed: Mondays (open on 7/16, 7/30, 8/27, 9/17)
Admission: general 1,700 yen; high school and university students 1,000 yen; elementary and junior high school students 500 yen
Venue: Mitsubishi Ichigokan Museum, Tokyo
Address: 2-6-2 Marunouchi, Chiyoda-ku, Tokyo
