ZONAMACO México Arte Contemporáneo 2024
I visited “ZONAMACO,” Mexico’s largest contemporary art fair.
This is ZONAMACO’s 20th edition.
What makes ZONAMACO distinctive is that it incorporates fairs of other genres — furniture, antiques, jewelry — within the fair itself. The contemporary art booths occupy a floor area comparable to Art Fair Tokyo, and compared with large-scale globally expanding art fairs, it did not feel particularly large.
The participating galleries and the works on display had a distinctly Mexican character, making it a very engaging experience.
Also, the visitors seemed to be genuinely enjoying themselves, creating a warm atmosphere and a sense of comfort not found at other fairs.
The gallery below reminded me of gallerists’ worries about “shipping works to Mexico.” Their sculpture crate hadn’t arrived, so they left drawings of the works on the white walls. Shipping issues seemed to be occurring at other galleries as well, but when I spoke with the gallerist, they launched into an undaunted work presentation and put on a positive, aggressive sales pitch. Impressive indeed.
I attended ZONAMACO for two days in total but did not encounter a single Japanese visitor.
Even on a direct flight it’s a 13-14 hour one-way trip, so perhaps that’s to be expected, but with daytime temperatures reaching close to 30°C even in February, warm Mexican people, and delicious food, combining a visit with sightseeing makes for a wonderful experience.
Lastly, I hope the YouTube video gives you at least a small sense of the venue.
I also visited “Material,” another art fair held around the same time.
Please refer to the article below.
Overview
ZONAMACO
Wed, February 7, 2024 11:00-17:00 (invitation only)
Wed, February 7, 2024 17:00-20:00
Thu, February 8, 2024 13:00-20:00
Fri, February 9, 2024 13:00-20:00
Sat, February 10, 2024 13:00-20:00
Sun, February 11, 2024 11:00-18:00
Venue: Centro Citibanamex
Address: Avenida del Conscripto 311, Lomas de Sotelo, Miguel Hidalgo, Ciudad de México 11200
