During the second week of April 2025, when the Salone del Mobile was held, we took part in Milan Design Week.
This article introduces one of the standout brands from among the many on show.
Poltrona Frau
Poltrona Frau** is a luxury furniture brand founded in Turin, Italy in 1912.
Named after its founder Renzo Frau, the brand is known for a name that combines “Poltrona” (armchair) with “Frau.” Its signature “Pelle Frau®” leather is produced through a proprietary 21-step tanning process, achieving both suppleness and durability. This leather is also used in the interiors of luxury cars such as Ferrari and Maserati, earning worldwide acclaim. In addition, the brand has crafted interiors for public spaces such as the European Parliament and the Walt Disney Concert Hall, known for its outstanding craftsmanship and design. Today, the company is headquartered in Tolentino in the Marche region, and its quality and design are appreciated around the world.
“The Five Seasons”
At Milano Design Week 2025, Poltrona Frau unveiled a new immersive installation titled “The Five Seasons” at its Milan flagship store. Designed as a space where visitors could experience the brand’s world through all five senses, the exhibition offered fresh inspiration to those who visited.
The weather was fine, and we were able to view the exhibition in a wonderful setting.
